David Royall creates some of the best product marketing templates I've seen, and just shared his latest template with the PMM Jetpack. A Positioning and Messaging Worksheet that he uses on a weekly basis to: 📥 Offload what he knows about the product, the audience and their pain-points 💡Turn this into a quick draft of benefits and a core value prop 🪜 Give the launch a tier based on customer & business impact 🔎 Research & compare competitive alternatives 🥇 Define unique positioning 🥊 Workshop punchy value-benefit-feature messaging 📖 Convert messaging into a story 🤝🏼 Share & get approval from key stakeholders [Sample] Positioning & Messaging Worksheet - Here’s an example where David applied this template to his personal wishlist “Next Meeting Button” feature for Google Meet. If you like David's template, check out his other ones at https://dhensonroyall.gumroad.com/
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