This Lighter Has Multiple Buyer Personas ... And Use Cases

Snoop: "Hey Martha, pass me that Bic EZ Reach lighter. And that bowl." Martha: "Bowl of strawberriessss???" Just a great example of one product being valuable to two very different personas for two very different use cases. With new deals harder to come by, it might be time to consider how your product could be applied to other use cases to unlock revenue potential and tap into new buyers. Here's a great commercial