UserEvidence just launched their new homepage and I really like this section they included.
It gets clear on WHO their product is built for. And who it’s not.
I asked Mark Huber, their new VP of Marketing to share his thinking behind it and here’s what he said:
“It’s something I’ve always wanted to do - be brutally honest about who we’re a fit for on the most important website real estate we have."
Many companies would hesitate to get this specific, in fear that it might drive potential buyers away.
But to me, this is a sign of a company with clear alignment on positioning.
Check out their new homepage. It does a number of things really well.