We've designed 1000+ high converting SaaS landing pages. They all start with this exact formula. Here's our proven framework. Most marketers waste hours trying to reinvent the wheel. Here’s the 8-part landing page anatomy we use for every project: 1. Hero Section → Include your high-intent keyword in the headline. → Focus on the product’s benefits, capabilities or features. 💡 Pro Tip - Use UTM-based personalisation to match ad headlines with landing page copy. 2. Social Proof Build instant credibility. → Display logos of clients who use your product. → Keep it above the fold. 1. Interactive Demos Optional but powerful. Let users experience your product. → Embed a short product walkthrough, or add an animated GIF/Video that highlights the core feature in action. → If possible, let users “try” something in-browser. 4. Problem Statement Show your audience you understand them. → List the top 2-3 pain points they are likely facing. → Keep it concise and relatable. 5. Solutions Section Now, introduce your product as the answer. → Tie each feature directly to a problem you just outlined. → Use multiple subsections for clarity. Think of this as your value prop deep-dive. 6. Results & Testimonials Back your claims with proof. → Showcase standout testimonials. → Use numbers-driven case study highlights as section titles (e.g., “Increased Team Productivity by 57% in Just 30 Days”) with a supporting quote underneath. 7. Features & Use Cases Help target customers visualise how your product fits into their workflow. → Focus on outcomes, not just technical specs. → Break this into clear, digestible sections using bullet points or short paragraphs. → Add video wherever possible. 8. Closing Section End strong and drive action. → Reiterate the key benefit of your product. → Use a final CTA (ideally the same as the one in the hero for consistency). ✅ Like and save this post for the next time you need to build a landing page! What do you think of this framework? Anything you'd add? P.s - need some landing pages designed? Check out our new company Hey Design or drop me a DM.
graphical user interface