What good is bad data

According to Christopher Lochhead, the company that best frames and markets the problem, wins. Here’s an example of how Segment did exactly that 👇 They used this genius billboard campaign to clearly demonstrate the problem they solve for 👉 bad customer data. In case you missed it, each billboard mentions the wrong city! For example, the billboard above was on a highway in San Francisco, not LA 🤦‍♀️ At the bottom of the headline the tagline reads, “What good is bad data?”