When Less is More

Sometimes people buy your product for what it DOESN’T have. I’ve recently switched from Google Analytics to Fathom for my website analytics. Why? Simplicity. Fathom knows that people like me are overwhelmed with the complexity of Google Analytics. So they position their product as the simple alternative. They created a version that simplifies all of your website analytics down to a single page. Just one dashboard. You could show me a list of all the features Google Analytics has that Fathom doesn’t, and it would not matter. I’m willing to pay more for far less product. Check out Fathom’s positioning