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Topic
PositioningMessagingNarrativePenny Drop
Type
Example
Description
Capturing what your company does in one clear visual is the holy grail for most PMMs. I like to call this a “Penny Drop” moment. Visier, a provider of People Analytics software, lands their own “Penny Drop” moment, with this fantastic infographic. It slices through the noise and clearly outlines what the company uniquely delivers. Being clear never goes out of style. → See the penny drop on Visier’s website
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