Whiteboard Positioning

I’m a big fan of this explainer video from Humane — makers of the Ai Pin. Not for how they explain their product capabilities. But for how they explain their positioning. (first half of the video). As product marketers, we're often tasked with presenting our positioning and narrative in a way that’s easily understood. Which can be hard! In this video their CEO uses a white board to explain the evolution of computers — from desktop, to smartphones, to the Ai Pin. No fluff, or fancy animations — just marker on a white board. → Watch the Ai Pin: Explained