Who Choses Keap vs Hubspot

Strong positioning means knowing WHO values your product over the alternatives. I love this section that Keap added to their HubSpot comparison page. It explains the types of companies that choose them over HubSpot — and WHY. Are they worried that larger companies might see this and rule out their product? No. Because they understand who their target customer is and make it very clear on their website. Check out the page