Name | Tagline | Description | See Live Example ↗️ | Resource Category | PMM Pillar | Content/Artifact Type | Type | Topic | Topics | Page Section | Company | Industry | Template Platform | Banner Image | Screenshots | Video Embed | Top Pick | Publish |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Addressing buyer concerns with clear communication. | Buyers are starting to understand the risks associated with AI. They’re starting to ask more questions like → “Will my private data will be exposed or used to train some other 3rd party model.” That’s why I like this messaging on Dovetail’s new product page for Channels. They address the concern head-on with plain language anyone can understand. I’d imagine this is messaging that most companies are working on right now as they start to get these concerns more from buyers. It can be a differentiator for those that can explain it well. | Example | Enablement | Product Page | Section | Messaging | Messaging | Features and Benefits | Dovetail | B2B SaaS | Custom App | Top Pick 🔥 | ||||||
Communicate clearly. Engage effectively. Drive results. | A great hero should clearly communicate: • What a product is • How it works • What main benefit it delivers Lynq nails all three. And finishes it off with a strong CTA that even includes pricing (nice touch ). | Example | Enablement | Homepage | Hero | Messaging | Messaging | Hero | Lynq | Marketing Software | Custom App | Top Pick 🔥 |