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Introduction
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Meet The Author:
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Where to find <AUTHOR>:
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Need a step-by-step guide to conducting customer interviews? Check out this playbook ππ»
Playbook #7: How To Get Insights From Customer Interviews Playbook #7: How To Get Insights From Customer Interviews Read
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HOW TO USE THIS
- Marketing: Website, landing pages, one-pagers, email campaigns, organic and paid social media
- Sales: Prospecting calls, prospecting or nurture emails, case study slides in the sales deck
- Product: A better understanding of the value for customers can influence how the product team plans the roadmap and builds the product
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Pro Tip: Start with a broad question about why they sought a solution, then gradually dive into which alternatives they considered. This eases into the topic.
Conclusion
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Where to Find Author
- Website