Heros

Heros are the top section of your web page — everything you see above the fold (before you scroll)

RESOURCES

Working on a new hero?

Check out these resources, then use the examples below for inspiration 👇

Make AI Your Underlord

Messaging

Video Editing Software

Descript

www.descript.com

Top Pick 🔥

The Award For Most Meta Hero Goes to…

MessagingUse Cases

AI Writing Assistant

Anyword

anyword.com

Top Pick 🔥

Turn calls, docs, and user feedback into insights

Messaging

Customer Research Software

Dovetail

dovetail.com

Top Pick 🔥

Effortlessly Text Your Contacts

Messaging

SMS Software

Textla

www.textla.com

Top Pick 🔥

Put Your Money Where Your Messaging Is

Messaging

B2B SaaS

Parabola

parabola.io

Top Pick 🔥

Letting Users Write Your H1

MessagingSocial Proof

B2B SaaS

The Browser Company

arc.net

Top Pick 🔥

Sketch's Unconventional Hero

Messaging

Design Software

Sketch

www.sketch.com

Top Pick 🔥

Build a bug-free product

Bug Reporting Software

Jam

jam.dev

Top Pick 🔥

Work faster. Write better. Think bigger.

Project Management Software

Notion

www.notion.so

Top Pick 🔥

When Clear Beats Clever

Messaging

FinTech

Sandbar

sandbar.ai

Triple Threat Hero

Messaging

Marketing Software

Lynq

lynq.ai

Contextual Jobs to Be Done

Use Cases

Meeting Automation

Fellow

fellow.app

Flipping the Script On An Old Category

Positioning

Insurance

Lemonade

www.lemonade.com

Using Customer Evidence in Your H1

Use Cases

FinTech

Yipitdata

www.yipitdata.com

Positioning That Clicks

Positioning

Training and Development

Bounti

bounti.co

Explaining Complex Concepts With Simple Visuals

Penny DropUse Cases

B2B SaaS

Hookdeck

hookdeck.com

Focus on the Problem, Not the Category

Category CreationMessaging

AI Research

Profound

www.tryprofound.com

Crystal Clear Product Messaging

Messaging

Developer Software

Incident.io

incident.io

The Before and After Slider

Old Way / New Way

FinTech

Acctual

www.acctual.com

Flip The Persona Switch

Personas

FinTech

Ruul

ruul.io

How To Write an Affiliate Page

Partner

Marketing Agency

Two Hands

www.twohands.studio

How It Works Hero

How it Works

Rewards ManagementFinTech

Geocertify

www.gocertify.me

No-Fluff Hero

Messaging

Data Enrichment

Futern

www.futern.com

Anchor Positioning

Positioning

Market Research

Storm

search.app

Big Show and Tell

How it WorksWebsiteCopywritingBuyer EnablementPositioning

Design Software

Rayon

www.rayon.design

Anti-Incumbent Positioning

PositioningMessaging

B2B SaaS

Freckle

www.freckle.io

Not Flashy, But Effective

PositioningMessagingWebsite

B2B SaaS

Pace AI

paceai.co

This Hero Tops The Podium

Website

B2B SaaS

Podia

www.podia.com

Objection Handling Hero

Messaging

Knowledge Base Software

Slite

slite.com

A clear and compelling landing page hero

PositioningMessaging

Empty

Productive PMM

productivepmm.com

So Easy You Already Know How to Use It

Messaging

Video Editing Software

Descript

www.descript.com

Winning Competitive Hero

PositioningCompetitiveMessagingWebsite

B2B SaaS

Dyte

dyte.io

Everything You Need in a Hero

Social ProofMessaging

HeadshotPro

www.headshotpro.com

How Mixpanel Turns Data Into Decisions

Penny Drop

B2B SaaSAnalytics

Mixpanel

mixpanel.com

Custom Real Estate Apps for Agents and Brokers

Messaging

No-Code App Builder

HomeStack

www.homestack.com

Ava Helps Solve Preventable Turnover

Messaging

Caregiver Performance Management Software

Ava

joinava.com

Unlock collaboration in your product

PositioningMessaging

Developer Software

Liveblocks

liveblocks.io

Stop fake accounts. Protect real ones.

Messaging

Security Software

Castle

castle.io

Pano

Messaging

Customer Success Software

Pano

www.gopano.io

Pipe’s Hero Pulls At Emotions

Messaging

FinTech

Pipe

pipe.com

Taxfix Makes Their Hero More Personal

Social ProofMessaging

FinTech

Taxfix

taxfix.de

All About That Base

Messaging

Engineering

Supabase

supabase.com

A Little Copy Goes A Long Way

Messaging

FinTech

Credit Karma

www.creditkarma.ca

Rockin’ Copy

Messaging

B2CMusic

JKBX

www.jkbx.com

Clarity is the Hero

PositioningMessaging

AnalyticsClimate

Climate X

www.climate-x.com

One Hard-Hitting Homepage

Social ProofMessagingDemo

Video Editing Software

Submagic

www.submagic.co

This Hero Has It All

Messaging

Childcare Management

Family

www.famly.co

How to Show Your Service

MessagingDemo

Marketing SoftwareB2B SaaS

Pagetear

pagetear.com

How To Win by Niching Down

PositioningMessaging

FinTech

Yonder

www.yondercard.com

SparkToro Makes It Easy

PLGMessagingDemo

Customer Research Software

Sparktoro

sparktoro.com

Zeplin’s Interactive Hero

DemoMessaging

Developer Software

Zeplin

zeplin.io

Smart Differentiation in a Crowded Space

PositioningMessaging

FinTech

Lemon Squeezy

www.lemonsqueezy.com

Jam’s Meta Product Demo Jam’s

Jam’s Meta Product Demo

DemoMessaging

Bug Reporting Software

Jam

jam.dev

One of My Favorite Homepage Hero Messaging Examples

PositioningMessaging

Developer SoftwareSecurity Software

Loadster

loadster.app

The Fastest Email Ever Made

MessagingPositioning

Email Software

Superhuman

superhuman.com

One Trick Pony Nuts

PositioningMessaging

Peanut Butter

One Tricky Pony

onetrickponynuts.com

Go From Zero to a Dollar

PositioningMessaging

Content

Gumroad

gumroad.com

Clear Positioning Above the Fold — Kynship

PositioningMessaging

Marketing Agency

Kynship

www.kynship.co

Motion Users Get an Extra Month

Social ProofMessaging

Productivity Software

Motion

www.usemotion.com

Your No. 1 Choice in Premium Sales Intelligence

Empty

www.cognism.com

Between Design and Development

Design SoftwareProject Management Software

Zeplin

zeplin.io

User-friendly Journey Managemeny

Customer Journey Software

TheyDo

www.theydo.com

Find your ideal customers and boost sales

Workflow Management Software

Summit

usesummit.com

AI-powered Site Builder

Design Software

Relume

library.relume.io

A better way to build products

Project Management Software

Linear

linear.app

AI-powered user assistance

Chatbot

CommandBar

www.commandbar.com

The email platform built for SaaS

Email Software

Loops

loops.so

Get Started Free

Video Editing Software

Supered

www.supered.io

Talent Assessments for Skills-Based Hiring

Recruiting Software

TestGorilla

www.testgorilla.com

The Revenue Data Platform for go-to-market

Marketing Software

Pocus

www.pocus.com

Video Meetings, Video Conferencing and Video Call API

Communication Software

Whereby

whereby.com

Daydream Homepage

Business Intelligence Software

Daydream

daydream.co

The fastest way for startups to do any analysis

Business Intelligence Software

Equals

equals.com

Presentation software for fast-moving teams

AI Content Creation

Pitch

pitch.com

#1 AB Testing Tool in the World

Marketing Software

VWO

vwo.com

Create Estimates and Proposals

CRMProject Management Software

Roofr

roofr.com

PR and Media Relations Software Homepage

PR and Media Relations Software

Prowly

prowly.com

Repurpose content from podcasts or video with AI

AI Content Creation

Summarize

www.summaraize.com

Mural is a collaborative intelligence company

Communication Software

Mural

mural.co

June - Product analytics for B2B SaaS

Analytics

June

www.june.so

WINN.AI - The Handy AI Assistant for Salespeople

Sales Software

Winn.ai

winn.ai

Download Free lightweight animations for website and apps

Design Software

LottieFiles

lottiefiles.com

Fleetio: Fleet Management Software and Maintenance System

Field Service Management Software

Fleetio

www.fleetio.com

The Google Analytics alternative without compromise

Analytics

Fathom

usefathom.com

Connectivity for Your Customers

Telecom

Gigs

gigs.com

Video Tools for Virtual Sales and Marketing Teams

Video Editing SoftwareMarketing SoftwareSales Software

Vidyard

www.vidyard.com

Pricy Homepage

Marketing Software

Privy

www.privy.com

Blazingly fast email for teams and individuals

Email Software

Superhuman

superhuman.com

HEY.com homepage

Email Software

Basecamp

www.hey.com

Let’s build from here

Developer Software

GitHub

github.com

Hotjar: Website Heatmaps & Behavior Analytics Tools

Marketing Software

Hotjar

www.hotjar.com

Sales Commission Software & Commission Tracker

Sales Software

Spiff

spiff.com

Chili Piper’s Homepage Hero

Marketing SoftwareSales SoftwareScheduling SoftwareLead Routing Software

Chili Piper

www.chilipiper.com

Intercom: The best of automation and human customer service

ChatbotMarketing Software

Intercom

www.intercom.com

Voice Meeting Notes and Real-time Transcription

Transcription Software

Otter

otter.ai

Formstack’s Homepage Hero

Web Form Software

Formstack

www.formstack.com

People Friendly Forms and Surveys

Survey Software

Typeform

www.typeform.com

Gorgias’ Homepage Hero

Support Desk Software

Gorgias

www.gorgias.com

API for Automated Image and Video Generation

Design SoftwareMarketing Software

BannerBear

www.bannerbear.com

Create and sell online courses, coaching, and memberships

Community Software

Kajabi

kajabi.com

Webflow’s Homepage Hero

Design Software

Webflow

webflow.com

One app to replace them all

Project Management Software

ClickUp

clickup.com

Notion Homepage

Project Management Software

Notion

www.notion.so

Time Tracking Software, Project Planning and Hiring Tools

Time Tracking Software

Toggl

toggl.com

CoLab’s Homepage Hero

Design Software

CoLab

www.colabsoftware.com

Developer security

Security Software

Snyk

snyk.io

Build internal tool remarkably fast

No-Code App Builder

Retool

retool.com

Payment Processing Platform for the Internet

Payments Processing Software

Stripe

stripe.com

Jasper’s Homepage Hero

Marketing SoftwareAI Writing Assistant

Jasper

www.jasper.ai

Enabling all companies to build fintech solutions

Payments Processing Software

Plaid

plaid.com

Beamer’s Homepage Hero

Marketing Software

Beamer

www.getbeamer.com

Async Video Messaging for Work

Video Editing SoftwareCommunication Software

Loom

www.loom.com

Accounting Workflow and Close Management Software

Accounting Software

FloQast

floqast.com

Drift Homepage Hero

ChatbotMarketing Software

Drift

www.drift.com

Dooly: Win more deals, together

Sales Software

Dooly

www.dooly.ai

The #1 spend platform for strategic finance teams.

Spend Management Software

Brex

www.brex.com

Canada's Smartest Spend Management Software

Spend Management Software

FloQast

floatcard.com

ConvertKit Marketing Platform

Email SoftwareMarketing Software

CnvertKit

convertkit.com

Rapid, Effective and Fun Wireframing Software

Design Software

Balsamiq

balsamiq.com

Project Management Software

Basecamp

basecamp.com

Collect and embed testimonials in minutes

Marketing Software

Testimonial.io

testimonial.to

Gong - Revenue Intelligence Platform

Sales Software

Gong

www.gong.io

Password Manager for Families, Businesses, Teams

Password Management

1Password

1password.com

Figma: the collaborative interface design tool.

Design Software

Figma

www.figma.com

Descript Homepage Hero

Video Editing Software

Descript

www.descript.com

Create Interactive Product Demos

Interactive Demo SoftwareMarketing Software

Walnut

www.walnut.io

Create Interactive Product Demos

Interactive Demo SoftwareMarketing Software

Navattic

www.navattic.com

Marketing smarts for big ideas

Email Software

Mailchimp

mailchimp.com

B2B Database, Company Contacts and Business Leads

Marketing SoftwareSales Software

Lusha

www.lusha.com

Developer Workflow Automation

Project Management SoftwareWorkflow Management Software

LinearB

linearb.io

Jobber Home Page

Field Service Management Software

Jobber

getjobber.com

Grammarly: Free Writing AI Assistance

AI Writing Assistant

Grammarly

www.grammarly.com

Apollo Homepage Hero

Sales SoftwareMarketing Software

Apollo

www.apollo.io

Teamwork on your time

Communication Software

Bubbles