Launching new products and features is an essential skill for a great PMM. From cross-functional planning and coordinating to asset creation and sales enablement, a successful launch aims to maximize visibility and impact on key business metrics.
Notion's Before and After Action
Notion's Before and After Action
LaunchOld Way / New Way
Project Management Software
Notion
Top Pick 🔥
How to Microsoft Unlocks Product Experiences With Use Cases 
How to Microsoft Unlocks Product Experiences With Use Cases
Use CasesLaunch
AI Content Creation
Microsoft
Top Pick 🔥
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Minimal Product Animations
Minimal Product Animations
LaunchDemo
Social Media Management Software
Sprout Social
Top Pick 🔥
The F*ck No Feature
The F*ck No Feature
MessagingLaunchNarrative
Project Management Software
Basecamp
Top Pick 🔥
It’s All About the Small Details
It’s All About the Small Details
MessagingLaunch
Website Design Software
Relume
Top Pick 🔥
How Basecamp Deals With Rejection
How Basecamp Deals With Rejection
LaunchNarrative
Project Management Software
Basecamp
Top Pick 🔥
The $500,000 Coat Hanger Campaign
The $500,000 Coat Hanger Campaign
DemoLaunchMessagingNarrativeCampaign
B2C
Simone Giertz
Top Pick 🔥
How to Build in Public — Sparktoro
How to Build in Public — Sparktoro
NarrativeDemoLaunch
Marketing Software
Sparktoro
Top Pick 🔥
Passionfroot’s Quick Thinking on Launch Day
Passionfroot’s Quick Thinking on Launch Day
LaunchProduct Hunt
Marketing Software
Passionfroot
Top Pick 🔥
Keyplay Looks to Capture an Underserved Market
Keyplay Looks to Capture an Underserved Market
LaunchPositioningMessaging
Marketing Software
Keyplay
Top Pick 🔥
And The Award for Best AI Launch Video Goes to...
And The Award for Best AI Launch Video Goes to...
LaunchMessagingAIDemo
Video Editing SoftwareAI
Vimeo
Top Pick 🔥
Breaking Down a CEO's Launch Post: Gong Launches Gong Engage
Breaking Down a CEO's Launch Post: Gong Launches Gong Engage
LaunchPositioning
Sales SoftwareB2B SaaS
Gong
Top Pick 🔥
Adam Nails his LinkedIn Post — Keyplay Lists
Adam Nails his LinkedIn Post — Keyplay Lists
LaunchPositioning
B2B SaaS
Keyplay
Top Pick 🔥
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/w=1920,quality=90,fit=scale-down)
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Bringing Sexy Back-End
Bringing Sexy Back-End
LaunchMessagingPositioning
Productivity SoftwareMarketing Software
ClickUp
Feastables Takes on Hershey 
Feastables Takes on Hershey
PositioningLaunchCompetitive
Chocolate Bar Company
Feastables
Consider a ‘Live Demo’ for Your Next Launch
Consider a ‘Live Demo’ for Your Next Launch
DemoLaunch
Project Management Software
Notion
How to SHOW Your Product’s Value — Tesla’s Cybertruck Races a Porsche 911
How to SHOW Your Product’s Value — Tesla’s Cybertruck Races a Porsche 911
LaunchPositioningCampaign
B2C
Tesla
When To Share Your Vision - Jasper’s 2024 Vision & Product Announcements
When To Share Your Vision - Jasper’s 2024 Vision & Product Announcements
LaunchAI
AIMarketing Software
Jasper
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What's The Cost of a Meeting?
What's The Cost of a Meeting?
LaunchProduct Hunt
Productivity SoftwareMeeting Automation
Fellow
Launching With Influencers — Zapier and Dave Gerhardt
Launching With Influencers — Zapier and Dave Gerhardt
LaunchCampaign
Workflow Management Software
Zapier
Show, Don't Tell: When Apple launched the Macbook Air
Show, Don't Tell: When Apple launched the Macbook Air
LaunchDemo
Computer Manufacturing
Apple
Clearbit Says "Our Bad" and Hits The Reset Button
Clearbit Says "Our Bad" and Hits The Reset Button
MessagingNarrativeLaunch
Marketing Software
Clearbit
We Hear You Ashley: Basecamp Launches a New Feature Based on Customer Feedback
We Hear You Ashley: Basecamp Launches a New Feature Based on Customer Feedback
LaunchSocial Proof
Project Management Software
Basecamp
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How Wistia Keeps Customers in The Loop
How Wistia Keeps Customers in The Loop
Launch
Video Editing SoftwareMarketing Software
Wistia
Search, Update, and Enrich your Systems Centrally with Apollo API and the New Developer Portal
Search, Update, and Enrich your Systems Centrally with Apollo API and the New Developer Portal
Launch
