Campaigns are coordinated series of activities and tactics distributed across channels and designed to promote a product, drive engagement, or achieve another specific marketing goal.
Whoop Inserts Their Product Into a Global Conversation
Whoop Inserts Their Product Into a Global Conversation
CampaignContent
Wearable Fitness
Whoop
Top Pick 🔥
Postscript Creates a “Serious” Show About AI 
Postscript Creates a “Serious” Show About AI
CampaignPositioningNarrativeAI
SMS Software
Postscript
Top Pick 🔥
Klue Shows Buyers Why The Truth Hurts
Klue Shows Buyers Why The Truth Hurts
CampaignMessagingProblem Statement
B2B SaaS
Klue
Top Pick 🔥
Making the Most of Competitor’s Blunder
Making the Most of Competitor’s Blunder
CampaignCompetitive
Spend Management SoftwareFinTech
Brex
Top Pick 🔥
The $500,000 Coat Hanger Campaign
The $500,000 Coat Hanger Campaign
DemoLaunchMessagingNarrativeCampaign
B2C
Simone Giertz
Top Pick 🔥
Enough Monkey Business — Just Show Your Product — Gorrilla Gear Hairstyling
Enough Monkey Business — Just Show Your Product — Gorrilla Gear Hairstyling
DemoCampaignMessaging
B2CRetail
Gorilla Gear
Top Pick 🔥
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This Lighter Has Multiple Buyer Personas ... And Use Cases
This Lighter Has Multiple Buyer Personas ... And Use Cases
PositioningMessagingCampaign
B2C
Bic
Top Pick 🔥
How Burger King’s App Went from #686 to #1 in 48 Hours
How Burger King’s App Went from #686 to #1 in 48 Hours
CampaignCompetitive
Consumer
Burger King
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Something has Hunter on the verge of snapping...
Something has Hunter on the verge of snapping...
CampaignProblem Statement
B2B SaaSCompetitive Intelligence
Klue
Clear Segmentation in Action/w=1920,quality=90,fit=scale-down)
Clear Segmentation in Action
CampaignPositioning
ContentProject Management Software
Notion
Risky Business: Maven’s Discounting Strategy
Risky Business: Maven’s Discounting Strategy
PricingCampaign
Training and Development
Maven
How to SHOW Your Product’s Value — Tesla’s Cybertruck Races a Porsche 911
How to SHOW Your Product’s Value — Tesla’s Cybertruck Races a Porsche 911
LaunchPositioningCampaign
B2C
Tesla
Notion's Approach to Influencer Product Marketing
Notion's Approach to Influencer Product Marketing
DemoCampaignSocial Proof
ContentProductivity Software
Notion
Launching With Influencers — Zapier and Dave Gerhardt
Launching With Influencers — Zapier and Dave Gerhardt
LaunchCampaign
Workflow Management Software
Zapier
Scandit Proves Smartphones CAN handle tough work
Scandit Proves Smartphones CAN handle tough work
CampaignMessagingNarrative
Hardware
Scandit
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Google’s Ad Campaign Comparing Pixel to iPhone/w=1920,quality=90,fit=scale-down)
Google’s Ad Campaign Comparing Pixel to iPhone
PositioningCompetitiveCampaign
Hardware
Google
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Duolingo Highlights The Problem They Solve Using a Fake Reality Dating Show
Duolingo Highlights The Problem They Solve Using a Fake Reality Dating Show
Campaign
B2C
Duolingo