PPMM Database

Transforming trust through authentic logo displays.

Design effortlessly with Canva's powerful tools.

Launch smarter, not harder.

Transforming windows, transforming lives.

Experience Cloverleaf's interactive demo today.

Experience Profound's interactive demo today.

Engage users with dynamic interactive experiences.

Prep smarter, launch stronger.

Affordable plans for every budget and need.

Master segmentation to define your ideal customers.

Elevate engagement with our primary CTA demos.

The angle I want to take here is the primary CTA and multiple Tour CTA demos are being used throughout the page

Make entering info feel effortless and engaging.

Great copy and enticing you to enter your info instead of feeling forced. A tip we’d suggest as an add-on is adding a loading GIF or something to make it seem like it’s waiting for you to write something

Transform your compliance experience with interactive demos.

Mini demo library and embedded their homepage a clickable. It’s replacing the value prop page or solutions section page

Engaging stories for your next life chapter.

Five Pathways clearly knows who they’re speaking to. Their Journeys from the Past section leans hard into signals that resonate with older buyers — Better Business Bureau logos, handwritten signatures, and lo-fi home videos from retirees in their living rooms. From top to bottom, everything speaks to people preparing for their next phase of life, not those who buy software.

Create stunning visuals effortlessly with Twin.

Talk to founders for genuine product insights.

Most homepages push you to Talk to Sales. Midday says Talk to Founders. If you’re early and the founders are doing the selling, why not say it? Buyers will talk to someone who knows the product inside and out, and actually cares if it solves their problem — sounds like a pretty compelling offer. Everyone’s trying to feel personal. This is personal.

Automate your workflow with AI powerhouses.

Zapier doesn’t just say “we do AI.” They show you the receipts. Spoiler: it's a lot. This proof section shows an up-to-date counter ticking up when AI tasks are automated with Zapier. It's paired with a clear graph that shows the exponential growth in usage. Scroll down and you get specific use cases: connect 300+ AI tools to 8,000+ apps, build agents that work while you sleep. If you’re building with AI, this section makes Zapier feel like a no-brainer.

Automate your workflows with AI-powered simplicity.

Unlock insights from the GTM tool survey.

Transforming ideas into impactful AI solutions.

Show, don’t tell: simplify integration with demos.

We have a client who needeed to understand how Marketo integrates with their Navattic demos. We tried explaining over email and calls, but then Natalie (Head of PMM at Navattic) dropped this demo showing exactly how to set up the integration. Boom. Problem solved. Our client gets it immediately, and everyone’s happy. This is a perfect buyer enablement use case: • Instead of explaining complex technical stuff, we just showed them • The client could see exactly what they'd be getting into and who needed to be involved • It turned a confusing conversation into a clear "oh, great…let’s do that” "Show, Don't Tell" isn't just our newsletter name. It's how we solve problems for B2B audiences and our clients. Meta as hell, but I don’t hate it.

Show your product in real-life situations.

Go Rout did something a bit custom, but totally worth it. They showed their product on the devices people actually use it on. Instead of desktop screenshots, they created realistic visuals of their software running on tablets and smartwatches. Because guess what? Coaches aren't huddled around laptops during practice. But they are using tablets and smartwatches. The authenticity factor here is huge: • You immediately picture yourself using it in the real environment • It shows you understand how your product fits into their life • The whole experience feels way more believable Remember when Repsly switched between desktop and mobile views back in Edition #7? Go Rout goes that direction but takes a different route.

Say goodbye to confusing paper instructions forever.

What does a new dresser and a WiFi router have in common? Those impossible-to-follow paper instruction sheets that come in the box. Tellus threw those booklets away and got creative with their Smart Hub instructions. They built an interactive walkthrough you can click through step by step. No more squinting at microscopic diagrams or trying to figure out which cable goes where from a grainy photo. Just clean, clickable instructions that show exactly what you need to do. The Tellus team is brilliant because: • You can't lose a digital walkthrough (unlike paper instructions that vanish instantly) • The visuals are big enough to actually see what you're doing • You can move pages with one click instead of turning pages Now I need Tellus to share this with the Ikea people.

Let customers voice their real problems.

Ambrook doesn’t write their problem section at all. They let their customers do it, with four quotes that I’d suspect resonate extremely well with their ICP. • “I don’t know if we can keep going on like this.” • “I’m not sure if we can really afford this right now.” • “I want to be in the field, but am stuck in the office.” • “I need to get the business ready for the next generation.” They then break down their solution into three simple buckets that clearly explain how they help. The takeaway here: When you’re writing your problem section, make sure it’s something your customer would actually say.

Showcase your social proof with a dynamic map.

Influencers driving success in product launches

Inside Anthropic’s Influencer Program - More PMMs are using influencers to drive launches. Check out this blog to see how some of the best in the biz are doing it.

Experience the thrill of penny drop dynamics.

Unleash your creativity with effortless live examples.

Let innovation thrive without risking your core.

What do you do when a new product could disrupt your core business, but you're not ready to go all in? Take a page from Intercom’s FIN. It started as a feature. Now it has its own name, pricing, and site. You can use it with Intercom or on top of another help desk. This is a smart way to give a breakout idea room to grow without destroying your core or confusing your market.

Clear solutions for freelancers, no guessing required.

Orbi's hompeage does a ton of heavy lifting in just three short sections. The hero makes it instantly clear what the product does and who it's for. The animated hero image alone says it all. The problem section gets right to the point, highlighting the #1 pain for freelancers. The solution section breaks down the product in three simple steps with an easy-to-understand description. No fluff. No jargon. Just the information you need to want in on their beta.

Engage your audience with clear, impactful messaging.

Experience the future with twin use case demos.

Serve your audience with purpose and passion.

Build confidence with a clear implementation timeline.

Implementation and onboarding can be a deal killer. It's high risk. High friction. And buyers feel it. That’s why this section from HockeyStack works so well. At the bottom of their homepage, they lay out exactly what happens after you buy: 1) Today – Connect your site 2) Tomorrow – Get get ready 3) Next week – Loop in your team A simple, believable timeline that builds buyer confidence and arms your champion with the information they need to overcome obstacles internally.

Stop losing money, start using Wise.

Wise goes straight for the gut with this ad in a Toronto subway station. The headline says it all hard: "Don’t get conned. Get Wise. "It calls out what most people already feel about the big banks and shows exactly how much you're losing when you send money abroad. It's emotional and direct, making you feel like you're getting played if you're not using Wise.

Mastering product marketing through hands-on insights.

Replace complexity with simplicity using Light.

Light’s competitive page is a masterclass in selling the switch. It’s not just a pitch for their product. It breaks down what's wrong with incumbents like NetSuite and how Light makes life easier. This line is killer: "Light replaces Netsuite — and everything you have duct-taped around it." They then get specific, showing you exactly what other tools you can replace with Light. By the end, the benefits are too obvious to ignore. "Save 56 percent. Migrate in five days. Remove five tools."

Kill ERP. Embrace the smart financial platform.

Light doesn’t pitch features. It kills ERP. Their manifesto makes a sharp case: ERPs were built for factories, not modern service businesses. What’s left is a “hollow husk” patched with point solutions. So they name a new category: the Smart Financial Platform (SFP). Purpose-built for today’s finance teams. Automated. AI-native. Fast to implement. The best part? It’s not just a vision. It’s the setup for their product.

One form unlocks all your demo experiences.

Our stance on gating demos is simple: don’t do it UNLESS you absolutely have to. That goes double for demo centers. It's like paying a cover charge at every bar in Vegas But Samsara found the least annoying way to do it. They put one gate over the entire experience instead of making you fill out forms for every single demo. Why you need to copy this: • No friction jumping between different tours once you're in • It respects that people want to explore multiple demos in one session If you absolutely have to gate your demos (and honestly, we get why sometimes you do), at least make it feel like you're unlocking a vault of good stuff instead of paying tolls at every turn. One form, access to everything. Done.

Transform your product into the star attraction.

Fun fact: Jason and I take hero sections very seriously. Especially when we find a completely new way to do them. Adaptive took a big swing with their new hero, and honestly? I think they hit a home run. Instead of the boring "copy on the left, static screenshot on the right" layout that everyone uses, they went with a vivid product image and one clear CTA: "Take the Self-Guided Tour." The whole thing screams "this is what you get" before you even read a word. You might want to give this a try because: • The product is the star, not the copy • It shows confidence in what they've built • It wastes no time getting to the ah-ha moment This reminds me of OrgaNice giving their demo nearly half their homepage real estate back in Edition #4. When your product looks good, why hide it amongst a sea of text? It’s a bold move, Cotton. But this one totally pays off.

Master programmatic advertising with interactive demos.

Unlock the power of buyer intent data today

Stay focused and prioritize your quarterly goals.

Every product marketer should know what their priorities are for a given quarter, otherwise they risk getting overwhelmed by ad hoc requests from other teams. Use this OKR tracker to get clear on your objectives, key results, and top-priority projects for the quarter, so that you can stay focused and defend against ad hoc requests.

Manage work and life in one seamless space.

Check out this fun landing page from Notion. Can you spot the reference? This is a great example of a product-focused campaign around something other than a launch or release. It's fun, but it also ties to a real theme: your work life and personal life don’t need to be split in two. You can manage both with Notion. There’s no new feature here. Just a clever way to reframe and market an existing benefit. One workspace for everything, loved by your innie and outie.

Easily access demos with our in-app widget.

The angle I want to take is it’s really cool that Remote their demo library in their in-app help widget. A great way for adoption, and putting them as a main option to pick makes them easier easier to find

Seamlessly blend beauty with interactive functionality.

The angle I want to take here is the custom embed that their team made. It’s got a beautiful blue board, pink dropshadow, and custom shape so it feels like it’s part of the website instead of a sore thumb effect

Start your background check with confidence.

The angle I want to take here is they start the intro with a big h1 that says “Let’s run a background check!” Now I know exactly what we’re giong to do instead of the “let’s see how [blank] helps you increase blah blah blah buzzword salad”

CFO chaos made clear with Panax solutions

This is another strong example of founder-led storytelling. It’s a nice contrast to the Float example above, which centers on the problem itself. This one focuses on a specific use case for a specific persona: a new CFO. Noam Mills drops you right into the chaos of their first week — juggling 30+ bank accounts, 5 currencies, and no clear view of cash. It’s vivid, relatable, and grounded in real workflows.Not only do you understand why Panax exists, you know exactly when a CFO should buy it and what kind of company it’s for.

Empower your payments with Melios Hero.

Parabola's quick shift to targeted marketing success

How Parabola Went Full ICP Marketing - Kyle Poyar breaks down how Parabola ditched the spray and pray and went all-in on ICP in 30 days.

Master your messaging: know your product's power.

Definitions to Die For – Aatir Abdul Rauf breaks down the difference between a product, feature, solution, and platform and tells you why it matters.

Turn pain into progress with Float's solution.

This is a standout example of founder-led storytelling. Instead of pitching features, Float’s cofounder shares a personal, relatable story about trying to send a wire through a bank. Spoiler alert: is was painful 😣He then introduces Float as the solution to that, and similar legacy finance experiences. I love how you naturally get product education, positioning, and messaging all wrapped in what feels like a personal story.

Showcase your roadmap, engage your customers.

Publishing your roadmap on your website? Is that even legal? Lattice doesn't care. They lead with transparency and a public-facing roadmap right on their site. It clearly shows what’s been shipped, what’s coming soon, and what’s planned for later. The simple descriptions, clear labels, and checkmarks make it easy to scan. Visitors can even request features directly from the page. Most companies avoid a customer facing roadmap, but it’s a smart way to highlight value, build excitement, and gather input. Plus, sales might stop asking for roadmap slides every damn day.

Timeless pricing strategies that drive success today.

50-Year-Old Pricing That Still Works– Wes Bush resurfaces a classic approach to pricing tiers and shows why it still works.

Build, share, and track your internal content easily.

Build your own internal app for sharing content, tracking adoption, and managing internal requests.

Proof that builds trust from the start.

Remember when we geeked out about Appcues ending their demo with social proof back in Edition #12? Well…Unily didn’t take our advice. First thing you see on step 1 is three massive logos with three big proof points that basically scream "look who trusts us." It's like walking into a restaurant and seeing photos of celebrities who eat there on the wall. You haven't even ordered yet, but suddenly you feel like you're in the right place. We like bringing it forward because it: • Sets expectations before you even click around • Creates that "if it's good enough for them..." feeling 🚨IDEA ALERT: Why put it at the beginning or the end…when you can just do both?

Transform your form into a value exchange.

Revolut pulled off some next-level psychology with their demo form that I'm definitely stealing. Right before asking for my contact info, they give me a checkbox for a free trial. It's such a simple thing, but it completely changed how I felt about the form. Instead of "ugh, giving away my email again," it becomes "oh cool, I'm getting something in return." Something so small makes a difference because it: • Makes the form feel like a value exchange instead of an interrogation • Shows your sales team who's actually interested in trying the product Remember when we talked about Genetec's smooth "let's get you signed in" trick back in Edition #20? Same energy, different execution. Both companies figured out how to make data collection feel like a service instead of a shakedown.

Bring your integrations to life with engaging demos.

PagerDuty is making remarkable demos. Probably some of the best in-modal animations we’ve seen out in the wild. Plus, they do a great job at making their integrations feel real. Take their Slack Demo for instance: • You can see the actual integration in action instead of just reading about it • The GIFs give life to parts of the demo that would otherwise feel dead This reminds me of Minviro's product GIFs from Edition #12. When something's hard to explain with words or static images, sometimes you just gotta make it move. And if you have an integration, don't be afraid to show it. Jason reminded me last week that we could HTML capture from Slack, then edit the screens within Navattic. We used it for a client demo and it's absolutely 🔥

Partnering to create compelling interactive demos.

The angle I like here is partnering with someone and creating a demo for to promote the partnership. Instead of keeping it a solo asset, they put it up on their partnership page

Engage users by revealing their hidden problems.

This is a clever example of an interactive problem section that doubles as a self-qualification tool. Instead of listing pain points, Fletch helps visitors realize they have a problem. You check boxes like “People visit our site but don’t understand what we do,” and a sad cartoon reacts with each one. The more you click, the sadder it gets. My guess is these questions mirror the ones used in sales discovery — making this a lightweight first step in the sales process.

Transforming navigation into trust-driven storytelling.

Jasper’s website navigation is more than a menu — It’s expert portfolio storytelling. Three columns break down the platform into it's core products (Agents, Canvas, Jasper IQ), with key features that highlight their main capabilities and benefits to marketers. And the inclusion of “Trust Foundation” section signals that trust isn’t an afterthought. It’s a core part of the portfolio.

Transform your visuals, inspire buyer confidence.

These vivid product images from Steep will put your boring abstract visuals to shame. Their site features bold, full-size product images in context: charts, dashboards, reports, even mobile. Buyers can see the product, imagine using it, and feel confident it can do the job before talking to sales. This is what product imagery should look like.

Uncover hidden potential in untapped demos

Re-ignite Your Pipeline - Paul Stansik shares a smart way to uncover hidden pipeline in the demos that never got booked.

Proving marketing's impact on revenue generation.

A Prompt to Prove Marketing Impact - Julien Sauvage shares a GPT o3 prompt for showing the connection between marketing and revenue.

Add tiers that truly meet user needs.

Jonathan Pipek shares his pricing rule of thumb: Only add a new tier when it solves a new job.

Focus on what executives really read.

The 3 Pages Execs Actually Read - Andy Mewborn breaks down what content actually gets read by executives in a deal cycle, so you know where to focus.

Launch with use cases, not just features.

Firecrawl just released a new search endpoint, which for them is a pretty substantial feature launch. But that’s not what they led with... Instead, they spotlighted what you can do with it, like building a tool that scrapes job boards, matches them to your resume, and ranks roles by fit. Launching technical products with broad messaging around capabilities is tough. It's not obvious how to use them. That’s why this go-to-market move works. When the feature is abstract, lead with the use case to make the value clear.

Launch updates that focus on product momentum.

This is a strong example of a bundled launch video done right. In under three minutes, the team shares five big product updates — and casually drops that they also raised $40M. Instead of making the funding the headline, they use it to reinforce momentum and what’s coming next. It’s a clean, compelling way to combine multiple updates into one moment that feels coordinated and story-driven.

Experience unlimited AI creativity this weekend!

Master internal sales requests with strategic focus.

This playbook will help you manage internal requests from sales and other teams, so you can stay focused, prioritize, and avoid becoming a glorified order taker.

Quick wins to boost your PMM success.

Gab Bujold shares 14 quick ways you can drive results as a PMM.

Set the record straight with facts and context.

How do you respond when a competitor makes false claims about you? A lot of companies let is slide. Kyle Lacy doesn’t. In this social post, he breaks down an inaccurate competitive comparison chart, point-by-point, and sets the record straight. It’s part objection handling, part brand defense, and a lesson for PMMs: Buyers deserve better than a feature table filled with vague or misleading claims. Add context, bring proof, and speak directly to what they actually need.

Earn your seat at the roadmap table.

Emily Pick shares hard truths about what it really takes to earn a seat at the roadmap table.

Keep your messaging alive after the demo.

Andy McCotter-Bicknell shows how to enable reps to keep your messaging top-of-mind after the demo.

Experience seamless integration with TypeDesk's demo.

TypeDesk’s hero checks all the boxes: • Clear headline • Easy-to-understand capabilities and benefits • Lots of logos screaming "we integrate with all your stuff!" • A single, clear CTA But what really stands out is the demo video beside it. Even if you never hit play, the looping gif let's you see the product working in the background — covering a bunch of common use cases.

Transform data into clear, confident decisions.

Graphy nails this classic before-and-after image. • On the left: the traditional chart that needs a meeting to explain. • On the right: a clean, annotated visual that drives decisions at a glance. This isn’t just design polish. It’s clear positioning. The side-by-side shows exactly why better-designed, intuitive visuals beat what you can hack together in Google Sheets: Fewer meetings, confident decisions, and data that speaks for itself.

Experience demos like never before with Docebo.

Angle is that they chose a familiar look and feel (Youtube) for their demo center UI. Not only did they keep it Youtube in design, but they blended video within the library of assets. They lead with “Seeing is believing” and overall, a different take on a demo center but pleasant nonetheless

Maximize engagement through authentic thought leadership.

Elevate your demos with an unmatched showcase.

Holy moly. Insider casually dropped a demo center with 80 demos like it's no big deal. That’s right. EIGHTY…DEMOS. All beautiful organized and tagged for your searching pleasure. While most companies struggle to maintain 3, Insider is showing next-level commitment to showing their product. Not just talking about it. Our minds are always blown when we see a great Demo Center. But this is the first time we’ve ever seen a Demo Universe. Instead of trying to cram everything into a dozen "perfect" tours, don't be afraid to build options for nearly every scenario. 👏

Build relationships with interactive demos.

The angle I want to take is that the SDR used this demo with her propsect. As an extra touch they embed a welcome video so they can start building that relationship, while giving them a 1-minute tour to look at

Strip away distractions, boost conversions instantly.

Headspace’s pricing page does a great job stripping out distractions. For example, they removed the entire top nav. All clutter is gone. When a visitor lands, there’s nothing to do but choose a plan and start a free trial. It’s an exercise in conversion optimization. You can increase conversions by removing friction and making the next step obvious.

Showcase your product, captivate your audience.

Luno's hero is no snooze fest. It's a strong example of how to show AND sell. • A looping video shows the product in action • The H1 clearly explains the value prop • The subheading highlights three powerful benefits • Compelling social proof makes you believe it • The CTA ties it all together and makes you want to start now A powerful package that makes you want to buy.

From zero to your first million, step by step.

Alex Estner shares a tactical GTM checklist that will get you from zero to your first million.

Embrace the future: be a multi-dimensional marketer.

Candid Thoughts on Marketing - Kady Srinivasan explains why single-skill marketers are out, and why the future belongs to multi-dimensional operators.

Master the art of project repositioning.

Simplify your message for maximum impact.

How to Simplify Messaging – Alexander Estner shares a tactical approach to making your messaging faster to read, easier to grasp, and harder to ignore.

Transform your landing pages with proven strategies.

Showcase your strengths with powerful use cases.

June’s hero goes beyond the typical “what is this product” and “what does it do.”It zeroes in on what June does "really well" and shows you in a use case-driven product video  I love how specific it is, but also how they executed it. The links on the left are just time stamps that shoot you to the relevant part in their explainer video.

Streamline your product messaging with ease.

David Royall creates some of the best product marketing templates I've seen, and just shared his latest template with the PMM Jetpack. A Positioning and Messaging Worksheet that he uses on a weekly basis to: 📥 Offload what he knows about the product, the audience and their pain-points 💡Turn this into a quick draft of benefits and a core value prop 🪜 Give the launch a tier based on customer & business impact 🔎 Research & compare competitive alternatives 🥇 Define unique positioning 🥊 Workshop punchy value-benefit-feature messaging 📖 Convert messaging into a story 🤝🏼 Share & get approval from key stakeholders [Sample] Positioning & Messaging Worksheet - Here’s an example where David applied this template to his personal wishlist “Next Meeting Button” feature for Google Meet. If you like David's template, check out his other ones at https://dhensonroyall.gumroad.com/

Elevate your product marketing with David's template.

David Royall creates some of the best product marketing templates I've seen, and just shared his latest template with the PMM Jetpack. In this video, David breaks down his Positioning and Messaging Worksheet that he uses on a weekly basis in his role as the founding PMM at Subsplash. [Sample] Positioning & Messaging Worksheet - Here’s an example where David applied this template to his personal wishlist “Next Meeting Button” feature for Google Meet. If you like David's template, check out his other ones at https://dhensonroyall.gumroad.com/

Master the art of customizable demos with Clay.

Ditch the fiber, keep the flavor.

Prebiotic sodas like Olipop and Poppi are blowing up. But Liquid Death found the one drawback people don’t talk about: fiber overload. Their “Toilet Taste Test” puts soda-flavored sparkling water head-to-head with prebiotic sodas, zeroing in on one key difference: Liquid Death won’t send you running to the bathroom. It’s smart, shock-value storytelling. They took a subtle differentiator and turned it into a visceral, laugh-out-loud comparison you can’t forget.

Focus on what matters with the rule of three.

Enzo Avigo shares his "rule of three" framework for helping customers focus on what matters most.

Call out the competition with bold transparency.

Lorikeet’s competitive section doesn’t just differentiate. It calls BS on the whole category. They strike through real claims from Zendesk, Intercom, and Decagon, then respond directly to show exactly how they’re different. And the kicker? There's a recorded snippet at the end of the section that feels like a real customer conversation. It calls out the market’s “smoke and mirrors” and reinforces Lorikeet’s focus on trust and transparency.

Build trust with weekly leadership updates

Josh Fryszer shares a weekly update framework he uses to build trust with leadership.

Focus on impact, not just activity.

Chris Piper shares a contrarian truth: great marketing isn’t about doing more. It’s about focusing on customer and frictionless paths to “yes.”

Unlock your potential for a six-figure PMM career

How to Land a $200K+ PMM Role - Tamara Grominsky shares practical advice for PMMs ready to make the leap into bigger roles with bigger paydays.

Clear pricing that highlights your value.

Pricing pages are often jam-packed with a lot of information that can overwhelm visitors. Not Celery. They keep things clear and simple by focusing on the benefits of their pricing model, then explaining it in just two sentences. 22 words is all it takes. You not only know how much their product costs, but why their pricing is a differentiator.

Unlock hidden revenue with newsletter sponsorships.

What if you’ve been ignoring the highest ROI channel? That’s the question this newsletter ad plants in your head, before listing a single feature. It leads with a bold claim: sponsoring newsletters is the best ROI in marketing. Then hands you an easy way to test it - pay $500, get $2,000 in ad credits. A good reminder that great marketing doesn’t always start with what your product does. Sometimes the real hook is what your buyer might be missing.

Empower customers, boost revenue, simplify finance.

It's tricky to explain the benefit of anything in a few words — let alone outsourced embedded finance. Here's why Unit’s hero does a great job: It starts with who the product is ultimately for: your customers. Then, it flips to explain the value for businesses offering these products: more love, double the revenue, zero build. A great lesson in explaining value to two audiences, without saying too much.

Automate your internal newsletter with ease.

We’ve created a system to help automate parts of your internal newsletter process and create a web page you can use to share your library of newsletters internally. Follow the instructions on this page to install and configure your template. It should only take 5 minutes!

Kickstart your internal newsletter with this template.

Use this template as a starting point when drafting your internal product marketing newsletter. It maps out each section you should include, but also feel free to change, add, or move things around. You can then share this document internally via things like Slack or Teams, or copy the content into your preferred email platform to send as an email. You can also do both!

Put pricing front and center for clarity.

Fletch made a bold move by putting everything a buyer needs to know (including pricing) right in the hero.No endless scrolling. No guesswork. Just clear answers to what matters.It’s the kind of clarity most agencies avoid. If your product is simple and easy to understand, this may be the route for you. Rob and Anthony are clear on the fact that this is an experiment for them, but if it works, it could change how we think about homepage heros.

Transform logos into powerful testimonials.

Most logo bars are pretty straightforward. You see dozens of em' every day. But Clay is doing something different. Hover over any of the specially marked logos and you'll see a testimonial pop up. Many of the logos map to a very specific persona and use case — from scaling SDRs, to automating enrichment, to driving outbound. They essentially turned their logo bar into a wall of mini case studies and testimonials.

Product marketing takes center stage in strategy.

Rory Woodbridge shares why PMM is finally becoming the strategic function it’s always aspired to be.

Diagnose and fix your go-to-market breakdowns.

Diagnose Your Go-To-Market Problems -Elaine Zelby shares a simple framework for figuring out where your GTM is breaking down.

Unlock the power of incentives with CaptivateIQ.

Experience chat, don’t just see it.

Okay, this one's fun. Visier built a demo where you have to actually type into their AI chatbot (VEE) to advance to the next screen. Instead of just showing you static screenshots of what the chatbot looks like, they make you experience what it feels like to actually chat with it. You type a message, hit enter, then you move forward. We really liked this approach because: • You get the actual feel of using a chatbot instead of just seeing it • It breaks up the clicking rhythm with something more engaging • You're actively participating instead of just observing Full disclosure, we helped Visier build this demo, and this is the first time we're featuring a client in Show, Don't Tell. But honestly? This trick is too good not to share.

Discover Dropbox through an interactive self-guided tour.

Secure your world with seamless SaaS solutions.

Quick solutions for agency partner challenges.

Power up your campaigns with ABM insights.

ABM thinking is important for PMMs too. Kaylee Edmondson breaks down what works, so you can see where to drive impact.

Launch solo and succeed with confidence.

Phoebe Noce shares a practical playbook for what you need to launch, even when you're doing it solo.

Uncover hidden debts and take control today.

Debtfindr nails product/solution framing on their homepage, starting with a powerful hook: “Millions of Americans have debts they don’t know about.”Right away, you’re asking yourself: Am I one of them?  Then comes the solution: "Debtfindr helps you Discover, Negotiate, and Resolve your debt." This is a great example of introducing buyers to a problem they might not know they have.

Bridging finance with seamless money movement.

HIFI’s penny drop image makes a complex concept instantly clear — moving money across banks, stable coins, and traditional finance. Old rails on one side. Modern use cases on the other. HIFI’s API bridging the gap. It makes the product’s value clear without needing many words. And for data-heavy products, this goes a long way.

Nail the basics and stand out effortlessly.

This hero nails the basics and that’s exactly why it works. It’s specific, jargon-free, clear on use cases, and tells you everything you need to know about Sandbar. Sometimes, just getting the fundamentals right is what makes you stand out.

Transforming due dates into flexible cash flow solutions

Most business credit cards give you a fixed monthly payment date, which causes a bunch of cashflow problems. Parker flips the model with Rolling Terms. And uses a clever visual to show exactly how it works. Instead of one due date, each transaction gets its own timeline. The flexibility and cash flow benefits are immediately clear. I love how the clear copy and creative image work together to make a complex concept feel obvious.