Positioning is the process of defining how a product or company is perceived in the minds of target customers. It involves identifying and articulating the unique attributes, benefits, and value that sets you apart.
Branch Shows How They Go Low
Branch Shows How They Go Low
PricingPositioningCompetitive
Furniture
Branch
Top Pick 🔥
Postscript Creates a “Serious” Show About AI 
Postscript Creates a “Serious” Show About AI
CampaignPositioningNarrativeAI
SMS Software
Postscript
Top Pick 🔥
Create Videos 10x Faster
Create Videos 10x Faster
PositioningCompetitiveFeatures and Benefits
Video Editing Software
Capsule
Top Pick 🔥
Raw Positioning That Sends The Right Signals
Raw Positioning That Sends The Right Signals
PositioningNarrativeMessagingCopywriting
Training and Development
Raw Signals Group
Top Pick 🔥
One Image Says It All
One Image Says It All
PositioningMessagingNarrativePenny Drop
Data Privacy Management Software
BigID
Top Pick 🔥
When The Penny Drops
When The Penny Drops
PositioningMessagingNarrativePenny Drop
AnalyticsB2B SaaS
Visier
Top Pick 🔥
Keyplay Looks to Capture an Underserved Market
Keyplay Looks to Capture an Underserved Market
LaunchPositioningMessaging
Marketing Software
Keyplay
Top Pick 🔥
Pick Your MOST Important Differentiator/w=1920,quality=90,fit=scale-down)
Pick Your MOST Important Differentiator
PositioningCompetitive
Customer Success SoftwareProject Management Software
ProcessKit
Top Pick 🔥
Help Buyers Make the Best Choice — BELLA+CANVAS
Help Buyers Make the Best Choice — BELLA+CANVAS
PositioningCompetitive
B2C
Bella + Canvas
Top Pick 🔥
The Best Explainer Video You Never Saw Coming
The Best Explainer Video You Never Saw Coming
PositioningMessagingDemo
Hardware
Schubox
Top Pick 🔥
Breaking Down a CEO's Launch Post: Gong Launches Gong Engage
Breaking Down a CEO's Launch Post: Gong Launches Gong Engage
LaunchPositioning
Sales SoftwareB2B SaaS
Gong
Top Pick 🔥
Adam Nails his LinkedIn Post — Keyplay Lists
Adam Nails his LinkedIn Post — Keyplay Lists
LaunchPositioning
B2B SaaS
Keyplay
Top Pick 🔥
This Lighter Has Multiple Buyer Personas ... And Use Cases
This Lighter Has Multiple Buyer Personas ... And Use Cases
PositioningMessagingCampaign
B2C
Bic
Top Pick 🔥
Quota Signal Puts a Dollar Amount on the Problem They Solve
Quota Signal Puts a Dollar Amount on the Problem They Solve
MessagingPositioningNarrativeROI
B2B SaaS
QuotaSignal
Top Pick 🔥
Big Show and Tell
Big Show and Tell
How it WorksWebsiteCopywritingBuyer EnablementPositioning
Design Software
Rayon
Choosing and Winning a Different Game
Choosing and Winning a Different Game
PositioningStrategy
Communication Software
Whereby
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How Cyfirma Challenges the Status Quo
How Cyfirma Challenges the Status Quo
PositioningCompetitiveOld Way / New Way
Security Software
Cyfirma
Vimcal Wins With an Underserved Niche 
Vimcal Wins With an Underserved Niche
PositioningMessaging
B2B SaaSScheduling Software
Vimcal
Bringing Sexy Back-End
Bringing Sexy Back-End
LaunchMessagingPositioning
Productivity SoftwareMarketing Software
ClickUp
The AI-First Strategic Narrative
The AI-First Strategic Narrative
PositioningMessaging
Customer Success Software
Intercom
Clear Segmentation in Action/w=1920,quality=90,fit=scale-down)
Clear Segmentation in Action
CampaignPositioning
ContentProject Management Software
Notion
Buttery Smooth Positioning
Buttery Smooth Positioning
PositioningCompetitiveMessaging
Document StorageContent
ButterDocs
Feastables Takes on Hershey 
Feastables Takes on Hershey
PositioningLaunchCompetitive
Chocolate Bar Company
Feastables
Great Positioning or a New Category?
Great Positioning or a New Category?
Social ProofPositioningNarrative
B2C
Farrow & Ball
Land and Expand From Your Website
Land and Expand From Your Website
PositioningMessagingBuyer Enablement
Accounting Software
Ramp
Positioning, Messaging and Copywriting Nirvana
Positioning, Messaging and Copywriting Nirvana
PositioningMessagingNarrative
FinTech
Wealthsimple
How to SHOW Your Product’s Value — Tesla’s Cybertruck Races a Porsche 911
How to SHOW Your Product’s Value — Tesla’s Cybertruck Races a Porsche 911
LaunchPositioningCampaign
B2C
Tesla
Intercom’s New Billboard/w=1920,quality=90,fit=scale-down)
Intercom’s New Billboard
PositioningMessaging
Customer Success SoftwareB2B SaaS
Intercom
Smart Differentiation in a Crowded Space/w=1920,quality=90,fit=scale-down)
Smart Differentiation in a Crowded Space
PositioningMessaging
FinTech
Lemon Squeezy
Creating a new value metric/w=1920,quality=90,fit=scale-down)
Creating a new value metric
ROIMessagingPositioningBuyer Enablement
Sales SoftwareMarketing Software
Postscript
What Building a PitchDeck Is Really Like
What Building a PitchDeck Is Really Like
NarrativePositioningMessaging
Training and DevelopmentB2B SaaS
WorkRamp
One of My Favorite Homepage Hero Messaging Examples
One of My Favorite Homepage Hero Messaging Examples
PositioningMessaging
Developer SoftwareSecurity Software
Loadster
Brutally Honest Positioning
Brutally Honest Positioning
Buyer EnablementPositioning
Customer Research SoftwareMarketing Software
UserEvidence
How to Make Your Positioning a Featured Snippet
How to Make Your Positioning a Featured Snippet
SEOPositioningCompetitive
Content
SEO Notebook
The AI Differentiator You Didn't Expect — Whereby vs Zoom
The AI Differentiator You Didn't Expect — Whereby vs Zoom
CompetitivePositioning
Meeting Automation
Whereby
Homepage Example with a Clear POV
Homepage Example with a Clear POV
PositioningMessaging
Business Intelligence Software
Daydream
The "All-in-One Platform" Comparison — Click Funnels
The "All-in-One Platform" Comparison — Click Funnels
PositioningMessaging
Marketing Software
Click Funnels
Who's Faster? Capsule’s $1000 Contest
Who's Faster? Capsule’s $1000 Contest
PositioningCompetitive
Video Editing Software
Capsule
How to Position Your Child’s Lunch - Positioning is Context
How to Position Your Child’s Lunch - Positioning is Context
Positioning
Retail
April Dunford
Google’s Ad Campaign Comparing Pixel to iPhone/w=1920,quality=90,fit=scale-down)
Google’s Ad Campaign Comparing Pixel to iPhone
PositioningCompetitiveCampaign
Hardware
Google
Cathay Cargo - We Fly Cargo – Rain, Shine or Through Thick Fog
Cathay Cargo - We Fly Cargo – Rain, Shine or Through Thick Fog
MessagingPositioning
B2C
Cathay Cargo
/w=1920,quality=90,fit=scale-down)
Taking Segmentation Seriously: Intercom for VC Backed Startups
Taking Segmentation Seriously: Intercom for VC Backed Startups
PositioningMessaging
Customer Success Software
Intercom
Make Your Differentiator a Movement
Make Your Differentiator a Movement
PositioningNarrative
Content
Open Subscription Platforms
Comparing Toast POS vs Cash Registers
Comparing Toast POS vs Cash Registers
CompetitivePositioning
RetailPayments Processing Software
Toast
Buffer Leans Into PLG as a New Competitive Differentiator
Buffer Leans Into PLG as a New Competitive Differentiator
PLGMessagingPositioning
Social Media Management Software
Buffer
