📥 What’s New

See the latest resources added to the Jetpack. Updated every week.

‣

Week of Nov 11-17 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Customer Impact Scores	November 13, 2024	www.linkedin.com	Thought Leadership	Launch	Social Post
Launches Are The First Milestone	November 13, 2024	www.linkedin.com	Thought Leadership	LaunchGo-to-Market	Social Post
Simpplr's Big Flex	November 13, 2024	www.linkedin.com	Example	Analyst RelationsSocial Proof	AdvertisementCompetitive
Clear and Simple Differentiation	November 13, 2024	www.2percentrealty.ca	Example	Positioning	Advertisement
Objection Handling Hero	November 13, 2024	slite.com	Example	Messaging	Hero
Fun and Tactile Problem Section	November 13, 2024	www.foreplay.co	Example	Website	Homepage
A Product Page Disguised as TOFU Content	November 13, 2024	www.typeform.com	Example	Use Cases	Landing Page
Messaging is NOT copywriting	November 13, 2024	www.linkedin.com	Thought Leadership	MessagingCopywriting	Social Post
Enterprise Automation Software for Finance \| Ramp	November 11, 2024	ramp.com	Example	Enterprise	Enterprise Page
Enterprise Solutions at ClickUp: Streamline Your Business	November 11, 2024	clickup.com	Example	Enterprise	Enterprise Page
Enterprise Customer Platform That Scales With You \| HubSpot	November 11, 2024	www.hubspot.com	Example	Enterprise	Enterprise Page
Supabase for Enterprise	November 11, 2024	supabase.com	Example	Enterprise	Enterprise Page
Coda for enterprise, enterprise solutions - Coda	November 11, 2024	coda.io	Example	Enterprise	Enterprise Page
Airtable for Enterprise Organizations - Digital Operations - Airtable	November 11, 2024	www.airtable.com	Example	Enterprise	Enterprise Page
Enterprise Insights Hub — Dovetail	November 11, 2024	dovetail.com	Example	Enterprise	Enterprise Page
Capsule	November 11, 2024	capsule.video	Example	Enterprise	Enterprise Page
Ironvest Business	November 11, 2024	ironvest.com	Example	Enterprise	Enterprise Page
Clay for enterprise teams \| Clay.com	November 11, 2024	www.clay.com	Example	Enterprise	Enterprise Page
Canva Enterprise - your organization's all-in-one design tool	November 11, 2024	www.canva.com	Example	Enterprise	Enterprise Page
Enterprise - Dropbox	November 11, 2024	www.dropbox.com	Example	Enterprise	Enterprise Page
Mixpanel: Product Analytics for Mobile, Web & More	November 11, 2024	mixpanel.com	Example	Enterprise	Enterprise Page
Descript: Edit Videos & Podcasts Like a Doc \| AI Video Editor	November 11, 2024	www.descript.com	Example	Enterprise	Enterprise Page
Clari for Enterprise Companies	November 11, 2024	www.clari.com	Example	Enterprise	Enterprise Page
Enterprise - Gong	November 11, 2024	www.gong.io	Example	Enterprise	Enterprise Page
Postman API Platform \| Postman Enterprise	November 11, 2024	www.postman.com	Example	Enterprise	Enterprise Page
Ahrefs for Enterprises \| Ahrefs	November 11, 2024	ahrefs.com	Example	Enterprise	Enterprise Page
Rippling Cost \| Starting as low as $8 Per Month	November 11, 2024	www.rippling.com	Example	Enterprise	Enterprise Page
Copy.ai: The only AI platform purpose-built for outcomes	November 11, 2024	www.copy.ai	Example	Enterprise	Enterprise Page
Scalable Web Solutions For Enterprises \| Wix Studio	November 11, 2024	www.wix.com	Example	Enterprise	Enterprise Page
Notion – An enterprise tool that checks all your boxes.	November 11, 2024	www.notion.so	Example	Enterprise	Enterprise Page
The best email provider for enterprise	November 11, 2024	postmarkapp.com	Example	Enterprise	Enterprise Page

‣

Week of Nov 4-10 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Making noise on LinkedIn 🤞	November 7, 2024	www.linkedin.com	Example	LaunchMessaging	Social Post
Offering value instead of just selling	November 7, 2024	ckarchive.com	Example	Launch	Email
Pulling back the curtain	November 7, 2024	www.linkedin.com	Example	Launch	Social Post
Letting PMMs get behind the wheel	November 7, 2024	productivepmm.navattic.com	Example	Demo	Interactive Demo
A clear and compelling landing page hero	November 7, 2024	productivepmm.com	Example	PositioningMessaging	Landing PageHero
Four Awesome Paid Social Ad Templates	November 7, 2024	www.linkedin.com	Thought Leadership	Campaign	Social Post
3 Things Great B2B Marketers Do	November 7, 2024	www.linkedin.com	Thought Leadership	Career DevelopmentProfessional Development	Social Post
Who PMM Actually Impacts	November 7, 2024	www.linkedin.com	Thought Leadership	Career DevelopmentProfessional Development	Social Post

‣

Week of Oct 28 - Nov 3 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
PMM Productivity Hub (Notion)	November 1, 2024	jasonoakley.notion.site	Templates	Productivity	Notion Template
19 New Growth Ideas	October 30, 2024	www.linkedin.com	Thought Leadership	Growth	Social Post
Niching Way Down	October 30, 2024	shopiframe.com	Example	PositioningStrategy	Homepage
Nothing But Comfort	October 30, 2024	reallygoodemails.com	Example	Positioning	Email
Choosing and Winning a Different Game	October 30, 2024	www.linkedin.com	Example	PositioningStrategy	Homepage
More Context, More Clarity	October 30, 2024	www.linkedin.com	Thought Leadership	Decision Making	Social Post
Crushing Problem Awareness	October 30, 2024	www.linkedin.com	Example	CampaignMessaging	Video
How Burger King’s App Went from #686 to #1 in 48 Hours	October 30, 2024	www.linkedin.com	Example	CampaignCompetitive	Video
10 Essential PMM Onboarding Questions	October 30, 2024	www.linkedin.com	Thought Leadership	Career Development	Social Post
Playbook #3: Launch Tiers	October 29, 2024		Playbook

‣

Week of Oct 21-27 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Avoid “Meh” Launches	October 23, 2024	www.linkedin.com	Thought Leadership	Launch	Social Post
Satisfying Sub-Segments	October 23, 2024	www.replo.app	Example	Positioning	Use Case Page
End Generic Messaging	October 23, 2024	www.linkedin.com	Thought Leadership	Messaging	Social Post
Buttons are Back	October 23, 2024	www.linkedin.com	Example	Narrative	Social Post
Competitive Converting Kit	October 23, 2024	youtube.com	Example	CompetitiveCampaign	Video
Craft a Better Headline	October 23, 2024	www.linkedin.com	Thought Leadership	Copywriting	Social Post
The No-Fluff Comparison	October 23, 2024	davidprotein.com	Example	Competitive	Competitive Comparison Page
So Easy You Already Know How to Use It	October 23, 2024	www.descript.com	Example	Messaging	Hero

‣

Week of Oct 14-20 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
V0 ROI Calculator Builder	October 18, 2024	docs.google.com	Templates	ROI	CalculatorTemplate
ROI Calculator Project Plan	October 18, 2024	docs.google.com	Templates	ROI	CalculatorTemplate
Customer Interview Guide	October 18, 2024	docs.google.com	Templates	Research	Template
PM → PMM Launch Handoff Brief	October 18, 2024	docs.google.com	Templates	Launch	Template
Audience Profile	October 18, 2024	docs.google.com	Templates	Strategy	Template
Jobs To Be Done Interview Guide	October 18, 2024	docs.google.com	Templates	PositioningMessaging	Template
Competitor Battlecard	October 18, 2024	docs.google.com	Templates	CampaignValue Proposition	Template
Positioning and Messaging Canvas	October 18, 2024	docs.google.com	Templates	PositioningMessaging	Template
Launch Social Enablement Guide	October 18, 2024	docs.google.com	Templates	LaunchSales Enablement	Template
Make a Great Pricing Page	October 16, 2024	www.elenaverna.com	Thought Leadership	Pricing	Pricing Page
Why You Loose Deals	October 16, 2024	www.linkedin.com	Thought Leadership	Competitive	Competitive
Don’t Plan Alone	October 16, 2024	www.linkedin.com	Thought Leadership	Strategy
See Behind This $34K Course Launch	October 16, 2024	thecreativemarketer.ck.page	Example	Launch	Blog
Winning Competitive Ads	October 16, 2024	www.linkedin.com	Example	CompetitiveCampaign	Advertisement
Founder-Led Product Overview	October 16, 2024	www.tines.com	Example	DemoNarrative	Video
Interactive Demos Replace Static Images	October 16, 2024	www.aquant.ai	Example	Demo	Interactive Demo
Make Your Own Holiday	October 15, 2024	blog.superhuman.com	Example	Campaign	Blog

‣

Week of Oct 7-13 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Multi Persona Penny Drop	October 9, 2024	www.setpoint.io	Example	Penny Drop	Homepage
Kyle Poyar’s favorite pricing questions	October 9, 2024	www.linkedin.com	Thought Leadership	Pricing	Social Post
Underrated PMM Skills	October 9, 2024	www.linkedin.com	Thought Leadership	Career Development	Social Post
How to Structure Your Website	October 9, 2024	www.linkedin.com	Thought Leadership	Website	Social Post
The Ultimate Social Proof	October 9, 2024	kit.com	Example	Social Proof	Case Study
The Great Ignore	October 9, 2024	www.operator.ai	Example	NarrativeWaitlist	Landing PageVideo
The Video Editor for Work	October 9, 2024	www.linkedin.com	Example	Launch	Video
Launch Retrospective Deck Template	October 9, 2024	docs.google.com	Templates	Launch	Template
Post-Launch Feedback Survey	October 9, 2024	docs.google.com	Templates	Launch	Template
Launch Plan Template	October 9, 2024	docs.google.com	Templates	Launch	Template
Launch Playbook Template	October 9, 2024	docs.google.com	Templates	Launch	Template
Launch Social Enablement Guide Template (Notion)	October 9, 2024	jasonoakley.notion.site	Templates	Launch	TemplateNotion Template
Decision Memo Template	October 9, 2024	docs.google.com	Templates	Decision MakingStrategy	Template
Old Way, Neu Way	October 9, 2024	www.neureality.ai	Example	Old Way / New Way	Homepage
Comparison Page Project Template (Notion)	October 7, 2024	jasonoakley.notion.site	Templates	ContentCompetitive	TemplateNotion Template

‣

Week of Sep 30 - Oct 6 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Launch Reality Check	October 2, 2024	www.linkedin.com	Thought Leadership	Launch	Social Post
Know You Launch Audience	October 2, 2024	www.linkedin.com	Thought Leadership	LaunchStrategyMetrics	Social Post
Feature Decision Check	October 2, 2024	www.linkedin.com	Thought Leadership	Pricing	Social PostBlogFramework
Interactive Demo Storyboard Template	October 2, 2024	docs.google.com	Templates	DemoContent	Template
Product Marketing Charter Template	October 2, 2024	docs.google.com	Templates	Strategy	Template
Messaging Validation Framework	October 2, 2024	docs.google.com	Templates	Positioning	Template
Positioning & Messaging Canvas Template (Notion)	October 2, 2024	jasonoakley.notion.site	Templates	Positioning	TemplateNotion Template
Competitive Battlecard Template (Notion)	October 2, 2024	jasonoakley.notion.site	Templates	CompetitiveSales Enablement	TemplateNotion Template
“Do It All” Product Pic	October 2, 2024	www.withfaye.com	Example	ContentBuyer EnablementUse Cases	HomepageGraphic / Diagram
Winning Competitive Hero	October 2, 2024	dyte.io	Example	PositioningCompetitiveMessagingWebsite	HomepageHero
Customer Success is Our Success	October 2, 2024	www.orum.com	Example	Social Proof	Customers Page
Central Handles the Bullsh*t	October 2, 2024	centralhq.com	Example	Messaging	Homepage
Credibility Boosters	October 2, 2024	circleback.ai	Example	Penny Drop	Section
Playbook #2: Interactive Demos	October 1, 2024		Playbook

‣

Week of Sep 23-29 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
PMM Request Dashboard Template (Notion)	September 26, 2024	jasonoakley.notion.site	Templates	Sales Enablement	TemplateNotion Template
JTBD Interview Template (Notion)	September 26, 2024	jasonoakley.notion.site	Templates	Research	TemplateNotion Template
PMM Confidence Survey Template	September 25, 2024	docs.google.com	Templates	Sales Enablement	Template
Positioning and Messaging Workshop Template	September 25, 2024	docs.google.com	Templates	PositioningMessaging	Template
Product Launch - Internal FAQ Template	September 25, 2024	docs.google.com	Templates	LaunchSales Enablement	Template
Launch Enablement Brief Template	September 25, 2024	docs.google.com	Templates	LaunchSales Enablement	Template
Launch Go-To-Market Brief Template	September 25, 2024	docs.google.com	Templates	Launch	Template
The GTM Efficiency Metric	September 25, 2024	www.linkedin.com	Thought Leadership	GrowthProduct Market FitMetrics	Framework
Time Savings Isn’t a Value Prop	September 25, 2024	www.linkedin.com	Thought Leadership	MessagingValue Proposition	Social PostFramework
Human's in the How-To	September 25, 2024	www.evenuplaw.com	Example	How it Works	Section
Got Differentiation?	September 25, 2024	www.linkedin.com	Thought Leadership	PositioningCompetitive	Social Post
Good Proof	September 25, 2024	www.gooddaysoftware.com	Example	Social ProofROI	SectionTestimonial
Everything You Need in a Hero	September 25, 2024	www.headshotpro.com	Example	Social ProofMessaging	Hero
Powerful Product Images	September 25, 2024	www.oasis.security	Example	DemoUse Cases	Section
Explaining With Analogies	September 25, 2024	www.exodigo.com	Example	Messaging	Product Page

‣

Week of Sep 16-22 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
PMM Hype Cycle Opportunities	September 18, 2024	www.linkedin.com	Thought Leadership	Career Development	Social Post
High Performing PMMs Understand Sales	September 18, 2024	www.linkedin.com	Thought Leadership	Sales Enablement	Course/GuideSocial Post
Make AI Your Underlord	September 18, 2024	www.descript.com	Example	Messaging	Hero
SpotOn Segmentation	September 18, 2024	www.spoton.com	Example	Use Cases	Use Case Page
Pay With Money, Not Privacy	September 18, 2024	commento.io	Example	PricingCompetitive	Pricing Page
Step into Klue’s Demo Arena	September 18, 2024	klue.com	Example	Demo	Interactive Demo
The Ultimate Guide to SaaS Metrics	September 18, 2024	equals.com	Thought Leadership	Metrics	Course/Guide
Figma Slides, Behind the Scenes	September 18, 2024	www.linkedin.com	Example	Launch	Social Post

‣

Week of Sep 9-15 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
The Customer Evidence Gap Report	September 11, 2024	userevidence.com	Thought Leadership	Social Proof	Course/Guide
DuckDuckGo’s Comparison Homepage	September 11, 2024	duckduckgo.com	Example	Competitive	HomepageCompetitive Comparison Page
Branch Shows How They Go Low	September 11, 2024	www.branchfurniture.ca	Example	PricingPositioningCompetitive	Section
Own’s Clever Clarity	September 11, 2024	www.owndata.com	Example	Messaging	Homepage
Reveal’s Partner Program Positioning	September 11, 2024	reveal.co	Example	Positioning	Partner Page
10 Reasons to Choose Tedy	September 11, 2024	www.tedy.app	Example	Competitive	Competitive Comparison Page
Better Onboarding Emails	September 11, 2024	www.linkedin.com	Thought Leadership	Onboarding	Course/Guide
Homepage Essentials	September 11, 2024	www.linkedin.com	Thought Leadership	Messaging	Homepage