📥 What’s New

See the latest resources added to the Jetpack. Updated every week.

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Week of Feb 2-8 2025

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Original Use Cases	February 5, 2025	www.causal.app	Example	Use CasesMessaging	Homepage
Be A "How it Works" Wizz	February 5, 2025	datawizz.ai	Example	How it Works	Homepage
Make Events Part of GTM	February 5, 2025	www.linkedin.com	Thought Leadership	Go-to-Market	Social Post
6 Questions Your Website Must Answer	February 5, 2025	www.linkedin.com	Thought Leadership	WebsiteMessaging	Social Post
Selling Investors vs Buyers	February 5, 2025	tome.app	Example	MessagingInvestor Relations	Homepage
Competitive Positioning Masterclass	February 5, 2025	www.linkedin.com	Example	Competitive	Social Post
Call Out The Incumbent	February 5, 2025	equals.com	Example	Problem Statement	Section
How Do You Win As An Unknown?	February 5, 2025	www.linkedin.com	Thought Leadership	Buyer Enablement	Social Post
Punchy Messaging Template	February 2, 2025	docs.google.com	Templates	Messaging	Template
This PMM Turned “Make it Punchy” Into a Template	February 2, 2025	docs.google.com	Interview	Messaging	Template

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Week of Jan 26 - Feb 1 2025

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Comparison Page Audit Checklist \| Stack Against	February 1, 2025	docs.google.com	Templates	ContentCompetitive	Competitive Comparison Page
Comparison Page Brief \| Stack Against	February 1, 2025	docs.google.com	Templates	CompetitiveContent	Competitive Comparison Page
Playbook #6: How to Build Competitive Comparison Pages	February 1, 2025		Playbook	Competitive	Competitive Comparison Page
State of the Interactive Product Demo 2025	January 29, 2025	www.navattic.com	Thought Leadership	Demo	Research
Social Proof that Drives Usage	January 29, 2025	www.classy.org	Example	Social Proof	Microsite
Best Deal on the Plane	January 29, 2025	www.withautopilot.com	Example	Features and BenefitsProblem Statement	Homepage
How To Explain "Efficiency"	January 29, 2025	www.greenlite.ai	Example	Use CasesHow it Works	Homepage
A Killer "Why Us" Page	January 29, 2025	posthog.com	Example	CompetitivePositioning	"Why Us" Page
Become a Better PMM	January 29, 2025	www.linkedin.com	Thought Leadership	Career Development	Social Post
Think Beyond Product	January 29, 2025	www.linkedin.com	Thought Leadership	Positioning	Social Post
A Fire Integrations Section	January 29, 2025	www.firebolt.io	Example	Penny Drop	Homepage

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Week of Jan 19-25 2025

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Odin To The Rescue	January 22, 2025	www.linkedin.com	Example	NarrativeMessagingUse Cases	Video
Don’t Sell the Roadmap	January 22, 2025	www.linkedin.com	Thought Leadership	Messaging	Social Post
No Fluff “How-To’s”	January 22, 2025	www.linkedin.com	Example	Use Cases	Social Post
Marketing Leadership Skills for the Next 5 Years	January 22, 2025	www.linkedin.com	Thought Leadership	Career DevelopmentProfessional Development	Social Post
Second Time Founder Wisdom	January 22, 2025	www.linkedin.com	Thought Leadership	Career DevelopmentProfessional Development	Social Post
Market Like an Influencer	January 22, 2025	www.linkedin.com	Example	CampaignContent	VideoSocial Post
How Serif Works	January 22, 2025	www.serif.ai	Example	How it Works	Homepage
Cold Hard Proof	January 22, 2025	www.substrata.me	Example	Social Proof	Homepage

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Week of Jan 12-18 2025

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Rule of 40 For PMMs	January 15, 2025	www.linkedin.com	Thought Leadership	Go-to-MarketGrowth	Social Post
Tight Personas and Benefits	January 15, 2025	www.loopandtie.com	Example	MessagingPersonasCopywriting	Homepage
5 Signs Your GTM is Misaligned	January 15, 2025	www.linkedin.com	Thought Leadership	Go-to-Market	Social Post
Bye, Bye Seat-Based Pricing	January 15, 2025	www.linkedin.com	Example	Pricing	Social Post
Anchor Positioning	January 15, 2025	search.app	Example	Positioning	Hero
Movement As Medicine	January 15, 2025	www.linkedin.com	Example	PositioningPenny DropContent	Social Post
Duolingo’s Growth Streak	January 15, 2025	www.linkedin.com	Thought Leadership	Career DevelopmentProfessional Development	Social Post
Secure Product Understanding	January 15, 2025	astrix.security	Example	Penny Drop	Graphic / DiagramGif / Animation
The Founding PMM’s 30, 60, 90-Day Playbook	January 14, 2025		Interview	Professional DevelopmentStrategy	Video

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Week of Jan 5-11 2025

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Drive Growth With The AARRR Framework	January 8, 2025	www.linkedin.com	Thought Leadership	ResearchGo-to-MarketGrowthROI	Social Post
The Ultimate Learning Collection for SaaS Leaders	January 8, 2025	www.linkedin.com	Thought Leadership	Career DevelopmentProfessional Development	Social Post
2025 PMM Predictions	January 8, 2025	www.linkedin.com	Thought Leadership	Professional DevelopmentCareer Development	Social Post
AI With Personality	January 8, 2025	www.11x.ai	Example	Messaging	Product Page
Global Social Proof	January 8, 2025	dub.co	Example	Social Proof	Section
How Wix Works	January 8, 2025	www.wix.com	Example	NarrativeMessaging	Homepage
Wealthsimple’s Decade in Review	January 8, 2025	www.linkedin.com	Example	NarrativeContentGrowth	Social Post
The TCO of a Mac?	January 8, 2025	www.linkedin.com	Example	CampaignROI	Social PostLinkedIn Ad

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Week of Dec 29 2024 - Jan 4 2025

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Distribution Channel Calculator	January 1, 2025	docs.google.com	Templates	Launch	Template
Toast’s Launch Playbook	December 30, 2024		Interview	Launch	Video

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Week of Dec 22-28 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Spotify’s Christmas Special	December 25, 2024	www.thedrum.com	Example	Social ProofCampaign	Influencer
Product + Marketing Alignment	December 25, 2024	www.linkedin.com	Thought Leadership	Launch	Social Post
Book Launch Social Proof	December 25, 2024	www.linkedin.com	Example	CampaignLaunchSocial Proof	Social Post
Making Platforms Easy to Understand	December 25, 2024	www.spellbook.legal	Example	Features and Benefits	Section
Whale of A Penny Drop	December 25, 2024	www.whalesync.com	Example	Penny Drop	Homepage
Klue’s Narrative Takes The Big Screen	December 25, 2024	www.linkedin.com	Example	NarrativeCampaignContent	VideoSocial Post
Reverse Your Trials	December 25, 2024	www.linkedin.com	Thought Leadership	Professional Development	Social Post
5 AI Feature Launches with Interactive Demos	December 25, 2024	www.navattic.com	Thought Leadership	DemoAI	Interactive Demo

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Week of Dec 15-21 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Shopify's Boring Launch	December 18, 2024	www.linkedin.com	Example	Launch	Microsite
Marketing New Solutions to Old Problems	December 18, 2024	tomorrowfridge.com	Example	Value Proposition
Big Show and Tell	December 18, 2024	www.rayon.design	Example	How it WorksWebsiteCopywritingBuyer EnablementPositioning	HomepageHero
How To Know Something is a Problem	December 18, 2024	www.linkedin.com	Thought Leadership	ResearchProduct Market Fit	Social Post
The Truth About How Competitive Your Deals Are	December 18, 2024	klue.com	Thought Leadership	Competitive	Blog
Crawl, Walk Run	December 18, 2024	www.mostlymetrics.com	Example	CampaignContentGrowth	TemplateNewsletter Ad
How to Help Buyers Unlearn	December 18, 2024	www.linkedin.com	Example	DemoUse Cases	Social Post
The Anatomy of a High Converting Webpage	December 18, 2024	www.linkedin.com	Thought Leadership	Website	Social Post

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Week of Dec 8-14 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
AI is Table Stakes	December 11, 2024	www.linkedin.com	Thought Leadership	PositioningAI	Social Post
Ramp Faster With Better Questions	December 11, 2024	www.linkedin.com	Thought Leadership	Career Development	Social Post
Anti-Incumbent Positioning	December 11, 2024	www.freckle.io	Example	PositioningMessaging	Hero
"Do It For Me" Pricing	December 11, 2024	www.glideapps.com	Example	Pricing	Pricing Page
Getting Specific With Use Cases	December 11, 2024	apify.com	Example	Use Cases	Use Case Page
Public Objection Handling	December 11, 2024	www.linkedin.com	Example	Messaging	Social Post
Not Flashy, But Effective	December 11, 2024	paceai.co	Example	PositioningMessagingWebsite	HomepageHero
Diagnose Your GTM	December 11, 2024	www.linkedin.com	Thought Leadership	Career Development	Social Post

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Week of Dec 1-7 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
CFOs Kill Deals	December 4, 2024	www.onlycfo.io	Thought Leadership	Career DevelopmentPsychologySales Enablement	Newsletter Article
The Problem With Spreadsheets	December 4, 2024	tryopine.com	Example	Problem Statement	Section
A Not Boring Newsletter Ad	December 4, 2024	www.notboring.co	Example	MessagingUse CasesFeatures and BenefitsContentGrowthCopywriting	Newsletter Ad
$100M Product Growth Frameworks	December 4, 2024	www.reforge.com	Thought Leadership	GrowthGo-to-Market	Newsletter ArticleBlog
Allow Zoom To Reintroduce Itself	December 4, 2024	www.zoom.com	Example	PositioningNarrative	Blog
The 1-Minute Explainer	December 4, 2024	miro.com	Example	Buyer Enablement	Video
Pricing in Lattes	December 4, 2024	www.trykondo.com	Example	Pricing	Pricing Page
The Fallacy of Freemium	December 4, 2024	wrap-text.equals.com	Thought Leadership	Go-to-MarketPricingProduct ManagementPLG	Blog
Playbook #5: Your First 30, 60, 90 Days as a Founding PMM	December 1, 2024		Playbook
Playbook #4: Launch Planning	December 1, 2024		Playbook

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Week of Jan 6-12 2025

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Drive Growth With The AARRR Framework	January 8, 2025	www.linkedin.com	Thought Leadership	ResearchGo-to-MarketGrowthROI	Social Post
The Ultimate Learning Collection for SaaS Leaders	January 8, 2025	www.linkedin.com	Thought Leadership	Career DevelopmentProfessional Development	Social Post
2025 PMM Predictions	January 8, 2025	www.linkedin.com	Thought Leadership	Professional DevelopmentCareer Development	Social Post
AI With Personality	January 8, 2025	www.11x.ai	Example	Messaging	Product Page
Global Social Proof	January 8, 2025	dub.co	Example	Social Proof	Section
How Wix Works	January 8, 2025	www.wix.com	Example	NarrativeMessaging	Homepage
Wealthsimple’s Decade in Review	January 8, 2025	www.linkedin.com	Example	NarrativeContentGrowth	Social Post
The TCO of a Mac?	January 8, 2025	www.linkedin.com	Example	CampaignROI	Social PostLinkedIn Ad

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Week of Dec 30 2024 - Jan 5 2025

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Distribution Channel Calculator	January 1, 2025	docs.google.com	Templates	Launch	Template
Toast’s Launch Playbook	December 30, 2024		Interview	Launch	Video

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Week of Dec 23-29 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Spotify’s Christmas Special	December 25, 2024	www.thedrum.com	Example	Social ProofCampaign	Influencer
Product + Marketing Alignment	December 25, 2024	www.linkedin.com	Thought Leadership	Launch	Social Post
Book Launch Social Proof	December 25, 2024	www.linkedin.com	Example	CampaignLaunchSocial Proof	Social Post
Making Platforms Easy to Understand	December 25, 2024	www.spellbook.legal	Example	Features and Benefits	Section
Whale of A Penny Drop	December 25, 2024	www.whalesync.com	Example	Penny Drop	Homepage
Klue’s Narrative Takes The Big Screen	December 25, 2024	www.linkedin.com	Example	NarrativeCampaignContent	VideoSocial Post
Reverse Your Trials	December 25, 2024	www.linkedin.com	Thought Leadership	Professional Development	Social Post
5 AI Feature Launches with Interactive Demos	December 25, 2024	www.navattic.com	Thought Leadership	DemoAI	Interactive Demo

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Week of Dec 16-22 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Shopify's Boring Launch	December 18, 2024	www.linkedin.com	Example	Launch	Microsite
Marketing New Solutions to Old Problems	December 18, 2024	tomorrowfridge.com	Example	Value Proposition
Big Show and Tell	December 18, 2024	www.rayon.design	Example	How it WorksWebsiteCopywritingBuyer EnablementPositioning	HomepageHero
How To Know Something is a Problem	December 18, 2024	www.linkedin.com	Thought Leadership	ResearchProduct Market Fit	Social Post
The Truth About How Competitive Your Deals Are	December 18, 2024	klue.com	Thought Leadership	Competitive	Blog
Crawl, Walk Run	December 18, 2024	www.mostlymetrics.com	Example	CampaignContentGrowth	TemplateNewsletter Ad
How to Help Buyers Unlearn	December 18, 2024	www.linkedin.com	Example	DemoUse Cases	Social Post
The Anatomy of a High Converting Webpage	December 18, 2024	www.linkedin.com	Thought Leadership	Website	Social Post

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Week of Dec 9-15 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
AI is Table Stakes	December 11, 2024	www.linkedin.com	Thought Leadership	PositioningAI	Social Post
Ramp Faster With Better Questions	December 11, 2024	www.linkedin.com	Thought Leadership	Career Development	Social Post
Anti-Incumbent Positioning	December 11, 2024	www.freckle.io	Example	PositioningMessaging	Hero
"Do It For Me" Pricing	December 11, 2024	www.glideapps.com	Example	Pricing	Pricing Page
Getting Specific With Use Cases	December 11, 2024	apify.com	Example	Use Cases	Use Case Page
Public Objection Handling	December 11, 2024	www.linkedin.com	Example	Messaging	Social Post
Not Flashy, But Effective	December 11, 2024	paceai.co	Example	PositioningMessagingWebsite	HomepageHero
Diagnose Your GTM	December 11, 2024	www.linkedin.com	Thought Leadership	Career Development	Social Post

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Week of Dec 2-8 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
CFOs Kill Deals	December 4, 2024	www.onlycfo.io	Thought Leadership	Career DevelopmentPsychologySales Enablement	Newsletter Article
The Problem With Spreadsheets	December 4, 2024	tryopine.com	Example	Problem Statement	Section
A Not Boring Newsletter Ad	December 4, 2024	www.notboring.co	Example	MessagingUse CasesFeatures and BenefitsContentGrowthCopywriting	Newsletter Ad
$100M Product Growth Frameworks	December 4, 2024	www.reforge.com	Thought Leadership	GrowthGo-to-Market	Newsletter ArticleBlog
Allow Zoom To Reintroduce Itself	December 4, 2024	www.zoom.com	Example	PositioningNarrative	Blog
The 1-Minute Explainer	December 4, 2024	miro.com	Example	Buyer Enablement	Video
Pricing in Lattes	December 4, 2024	www.trykondo.com	Example	Pricing	Pricing Page
The Fallacy of Freemium	December 4, 2024	wrap-text.equals.com	Thought Leadership	Go-to-MarketPricingProduct ManagementPLG	Blog

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Week of Nov 25 - Dec 1 2024

Name	Published Date	See Live Example ↗️	Category	Topic	Type
Playbook #5: Your First 30, 60, 90 Days as a Founding PMM	December 1, 2024		Playbook
Playbook #4: Launch Planning	December 1, 2024		Playbook
Fathom’s “How To”	November 27, 2024	usefathom.com	Example	How it Works	Product Page
Simple Explainer Video	November 27, 2024	www.paddle.com	Example	Category CreationContentBuyer Enablement	Video
The Future is Still Customer First	November 27, 2024	www.helpscout.com	Example	NarrativeMessaging	Homepage
This Hero Tops The Podium	November 27, 2024	www.podia.com	Example	Website	HeroHomepage
How to Stop the Scroll	November 27, 2024	www.linkedin.com	Example	MessagingContent	Social Post
Public Hero Rewrite	November 27, 2024	www.linkedin.com	Thought Leadership	MessagingValue Proposition	HomepageHeroSocial Post
Give Sales Messaging Strucutre	November 27, 2024	www.linkedin.com	Thought Leadership	Messaging
Product Naming Workshop Template	November 27, 2024	miro.com	Thought Leadership	Naming	Template